OUR PAST EVENTS: ICON 2024

Proud Embankment - LFW - 13.09.2024

THIS IS ICON, a hallmark event of London Fashion Week, once again dazzled on Friday, September 13th, in Proud Embankment in London. This star-studded evening combined glamour, philanthropy, and a celebration of creativity, all in support of the NSPCC—the UK’s leading children’s charity.

A Celebration of Icons and Purpose

This year’s THIS IS ICON honored trailblazers from the worlds of fashion, music, entertainment, and philanthropy. Guests were immersed in a spectacular showcase, featuring a runway presentation, an award ceremony, silent auctions and spellbinding live performances. Every moment of the evening carried a shared mission: to champion the tireless work of the NSPCC, which has safeguarded children for over 130 years.

The charity’s vital programs provide direct support to children who have experienced abuse, safeguard those at risk, and work tirelessly to prevent child harm through education and outreach. From the Speak Out Stay Safe initiative in schools to services like Childline and their national helpline, the NSPCC empowers young people and families with the resources to build safer futures.

A Night of Elegance and Impact

The Proud Embankment, with its historic charm and timeless elegance, set the stage for an unforgettable evening. The venue’s opulent interiors paired perfectly with the cutting-edge designs presented on the runway, creating an atmosphere of refined luxury. Each segment of the night carried a dual purpose: to captivate the audience and to amplify the critical mission of protecting every childhood.

As the evening unfolded, guests were treated to a sensory journey that blended haute couture with heartfelt advocacy. Each meticulously curated performance and every bold fashion statement became a tribute to the resilience and hope the NSPCC instills in young lives.

Fashion with a Cause

At its core, THIS IS ICON exemplifies the transformative power of creativity—not only to inspire but also to enact meaningful change. The event seamlessly fused artistry with activism, reminding everyone in attendance of the power of collective action.

Thanks to the generosity of its attendees and supporters, all proceeds from the night will go directly to the NSPCC, ensuring that their life-saving work continues to protect vulnerable children across the UK.

This year’s THIS IS ICON wasn’t just a celebration of style—it was a call to action, a night where fashion met philanthropy to create a brighter, safer future for generations to come.

Were you spotted on the red carpet? Check out our galleries below!