Since its debut in 2018, THIS IS ICON has cemented its status as one of the most anticipated, high-octane events of the London Fashion Week calendar—held annually in both February and September. Known for its electric energy and celebrity-studded guest list, it continues to be a must-attend experience where fashion, culture, and purpose collide.

As always, THIS IS ICON remains a champion of emerging talent. Our mission is to discover and showcase exceptional up-and-coming fashion designers—those who might not have the resources for expensive schools or major showcases. We offer them a platform—free of charge—handling everything they need to bring their unique creations to life and ensuring that fresh ideas and raw talent shine on our stage.

On September 20th, 2025, we proudly present THIS IS ICON: The Gala—a dazzling evening of runway shows and our prestigious Icon Awards, celebrating celebrities who have used their platforms to champion important causes and drive meaningful change.

More than an event, THIS IS ICON is a celebration of creativity, courage, and connection. With a guest list that spans fashion leaders, global press, and iconic performers, it is consistently one of the most talked-about nights of the fashion year.

We host THIS IS ICON twice a year so we can continue supporting emerging designers and expanding the reach of this platform. Learn more about our mission and how you can get involved at www.thisisicon.co.uk. Join us in creating something truly special for emerging talent and in shaping the future of fashion.