ABOUT THIS IS ICON
Since its debut in 2018, THIS IS ICON has cemented its status as one of the most anticipated, high-octane events of the London Fashion Week calendar—held annually in both February and September. Known for its electric energy and celebrity-studded guest list, it continues to be a must-attend experience where fashion, culture, and purpose collide.
As always, THIS IS ICON remains a champion of emerging talent. Our mission is to discover and showcase exceptional up-and-coming fashion designers—those who might not have the resources for expensive schools or major showcases. We offer them a platform—free of charge—handling everything they need to bring their unique creations to life and ensuring that fresh ideas and raw talent shine on our stage.
On September 20th, 2025, we proudly present THIS IS ICON: The Gala—a dazzling evening of runway shows and our prestigious Icon Awards, celebrating celebrities who have used their platforms to champion important causes and drive meaningful change.
More than an event, THIS IS ICON is a celebration of creativity, courage, and connection. With a guest list that spans fashion leaders, global press, and iconic performers, it is consistently one of the most talked-about nights of the fashion year.
We host THIS IS ICON twice a year so we can continue supporting emerging designers and expanding the reach of this platform. Learn more about our mission and how you can get involved at www.thisisicon.co.uk. Join us in creating something truly special for emerging talent and in shaping the future of fashion.
LONDON FASHION WEEK
London Fashion Week showcases over 250 designers to a global audience of influential media and retailers. It is one of the 'Big Four' fashion weeks, along with New York, Milan, and Paris. London Fashion Week presents collections from over 250 designers to an international audience through hosting catwalk shows, designer showrooms, and static presentations.
This Is ICON – Sustainability & Responsibility Mission Statement
At This Is ICON, we believe that fashion, music, and entertainment can be powerful forces for change. Our mission is to deliver world-class runway and media experiences that inspire creativity while driving sustainability and social good.
Our sustainability promise focuses on three core goals:
1. Sustainable Production
We are committed to reducing the environmental impact of our London Fashion Week events through responsible material use, low-waste production, sustainable fashion partnerships, and eco-conscious venue management.
2. Ethical Collaboration
We champion designers, performers, and brands who share our commitment to sustainability and social responsibility. Every ICON event highlights individuals and organisations using their platforms for good — aligning with Albert’s principles and the Diamond framework for inclusion.
3. Legacy of Change
Our long-term goal is to become a fully Albert-accredited and Diamond-recognised creative platform, embedding sustainability into every stage of planning, production, and storytelling.
By combining creativity with conscience, This Is ICON stands at the forefront of a movement where fashion meets future — proving that style and sustainability can shine together.