The Venue

In 2025, we proudly hosted the gala at Troxy London, a beautifully restored Grade II-listed Art Deco venue in East London.

Known for its dramatic interiors, vintage charm, and cinematic history, Troxy offers a unique blend of elegance and grandeur that perfectly complements the spirit of This Is Icon.

The venue’s glamorous 1930s architecture provides a stunning backdrop for an unforgettable evening of fashion and fundraising.

Each year, the stage comes alive with celebrity performances, a prestigious awards ceremony, and runway shows that spotlight both established and emerging designers. Past highlights include the work of Melan Berton and graduates from Jimmy Choo’s esteemed fashion academy, bringing unmatched creativity and credibility to the show.

More than just a fashion event, This Is Icon is a true celebration of glamour and purpose. Drawing an audience of celebrities, influencers, and key industry figures, it continues to be one of the most impactful and stylish nights on the LFW calendar — where high fashion meets heartfelt giving.