THIS IS ICON AND HADEAN PARTNER FOR AN AI-LED 3D LONDON FASHION WEEK EXPERIENCE
INTRODUCING ADA, AI HOST OF THE 2023 ICON AWARDS
London, UK, 14 September, 2023 – THIS IS ICON and Hadean, the spatial technology company, have partnered to create a unique AI-led 3D London Fashion Week experience at THIS IS ICON 2023. THIS IS ICON blends fashion and music in world class events to raise funds and awareness for charities. For the first time, its Celebrity Gala will be hosted by Ada, an AI Host created by Hadean.
Built using Epic Games’ MetaHuman plug-in for Unreal Engine, and implementing text to speech AI technology alongside custom animations, Ada will feature behind the runway throughout the evening. As well as acting as Master of Ceremonies, audience members will be able to interact with Ada directly during the live fashion shows – and for the duration of London Fashion Week – on their smartphones, posing questions about the event, learning about the designers’ collections, including Malan Breton, Kingfisher Couture, and residents of Professor Jimmy Choo’s JCA, to receive real-time fashion insights and recommendations.
Helen Georgio, Founder of THIS IS ICON, said: “We’re thrilled to partner with Hadean for THIS IS ICON 2023 and put on a spectacular show for our guests to raise even more money for Prost8 UK. New technologies such as AI provide another powerful medium for fashion designers not only to create, but to connect with fans and fashion enthusiasts around the world. THIS IS ICON champions innovations, such as Ada, who will enable show’s designers to connect with the audience in a much more meaningful and interactive way.”